Analytics

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, […]

38
Like
Save
How to Uncover Hidden Keyword-Level Data Using Google Sheets

Posted by SarahLively TL;DR Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can […]

19
Like
Save
SEJ Live: Jenny Halasz on Mobile SEO and Analytics by @rinadianewrites

SEJ Live is back! Last week, #SEJLive was joined by Jenny Halasz to talk about everything mobile — from a mobile-friendly website to the mobile-first index and mobile SEO. The post SEJ Live: Jenny Halasz on Mobile SEO and Analytics by @rinadianewrites appeared first on Search Engine Journal.

24
Like
Save
How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much attention on improving it, and […]

52
Like
Save
10 epic digital marketing stats from this week

Now, let’s get straight to it. Technology is holding back half of UK retailers Retailers are still struggling to harness the power of new technology, according to the latest research from eCommera and Coleman Parkes. In a study of 200 UK retailers with revenue of over £100m, 46% of respondents said their tech stack is […]

37
Like
Save
Does dwell time really matter for SEO?

What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain […]

34
Like
Save