Panda

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action. The problem is that […]

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Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is […]

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Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us […]

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What can we learn from the winners and losers of organic search in 2016?

Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the ‘SEO Visibility’ of each website, […]

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Nine crazy predictions for SEO in 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts […]

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4 Myths About Google Panda That Are Still Doing the Rounds by @DholakiyaPratik

It’s been over 5 years since Google rolled out its first version of the Panda algorithm and there still are many myths doing the rounds. This post focuses on four such myths that are still unclear and tries to clear doubts, if any. The post 4 Myths About Google Panda That Are Still Doing the […]

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