Panda

Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us […]

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What can we learn from the winners and losers of organic search in 2016?

Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the ‘SEO Visibility’ of each website, […]

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Nine crazy predictions for SEO in 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts […]

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4 Myths About Google Panda That Are Still Doing the Rounds by @DholakiyaPratik

It’s been over 5 years since Google rolled out its first version of the Panda algorithm and there still are many myths doing the rounds. This post focuses on four such myths that are still unclear and tries to clear doubts, if any. The post 4 Myths About Google Panda That Are Still Doing the […]

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Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday

Posted by randfish The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of […]

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Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday

Posted by randfish If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of the word, at least. Unlike the classic algorithms we’re used to, RankBrain is a query interpretation model. It’s a horse of a different color, and as such, it requires […]

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