Penguin

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month. […]

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Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynes It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be […]

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Unconfirmed Google algorithm update may be better at discounting links and spam

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. The post Unconfirmed Google algorithm update may be better at discounting links and spam appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How Penguin 4.0 Will Build Trust in the SEO Industry by @hubshout11

Penguin 4.0 gives no value to link spam, which means that link spammers should quickly fade away. SEOs can now focus on content creation and link outreach without the fear of being overrun by spammers. The SEO industry is in a much better place because of Penguin 4.0. The post How Penguin 4.0 Will Build […]

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How Will Google Penguin 4.0 Update Affect My Site? by @ab80

Let’s look at the key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted. The post How Will Google Penguin 4.0 Update Affect My Site? by @ab80 appeared first on Search Engine Journal.

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Are you using too many questions in your headlines?

It’s been said that there are no stupid questions. But are there stupid question headlines? People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics. These types of pages also tend […]

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