Penguin

The last word on Fred from Google’s Gary Illyes

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change […]

37
Like
Save
Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518

Here’s why relying on link spamming tactics won’t fly in a Google Penguin 4.0 world. The post Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518 appeared first on Search Engine Journal.

10
Like
Save
How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious […]

24
Like
Save
Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month. […]

56
Like
Save
Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynes It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be […]

44
Like
Save
Unconfirmed Google algorithm update may be better at discounting links and spam

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. The post Unconfirmed Google algorithm update may be better at discounting links and spam appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

39
Like
Save