Penguin

Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518

Here’s why relying on link spamming tactics won’t fly in a Google Penguin 4.0 world. The post Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518 appeared first on Search Engine Journal.

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How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious […]

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Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month. […]

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Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynes It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be […]

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Unconfirmed Google algorithm update may be better at discounting links and spam

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. The post Unconfirmed Google algorithm update may be better at discounting links and spam appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How Penguin 4.0 Will Build Trust in the SEO Industry by @hubshout11

Penguin 4.0 gives no value to link spam, which means that link spammers should quickly fade away. SEOs can now focus on content creation and link outreach without the fear of being overrun by spammers. The SEO industry is in a much better place because of Penguin 4.0. The post How Penguin 4.0 Will Build […]

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