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Amazon SEO: A guide to improving your rankings on Amazon

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your […]

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How to Build Great Links for Fashion Clients by @MrDannyGoodwin

These guidelines will help you get the natural links and exposure you want when doing link building for fashion clients. The post How to Build Great Links for Fashion Clients by @MrDannyGoodwin appeared first on Search Engine Journal.

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New Findings Show Google Organic Clicks Shifting to Paid

Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has […]

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Microsoft's Bing for Business Aims to Make Companies More Productive

Bing is often seen as the underdog of search engines, but it recently held center stage at Microsoft’s recently concluded Ignite conference. Held in September in Orlando, Florida, the conference allowed the company to disclose how it plans to proceed with the enterprise software. With that goal in mind, Microsoft introduced Bing for Business, a […]

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How to Build Links for Bing vs. Google by @ab80

Building links for Bing differs from link building for Google. Here’s how to safely build links for both. The post How to Build Links for Bing vs. Google by @ab80 appeared first on Search Engine Journal.

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Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that […]

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