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Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that… Please visit Search […]

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Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Posted by Tom.Capper Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement. Traditionally, customer loyalty has been measured using customer surveys. The Net Promoter Score, for example, is based on the question […]

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One Content Metric to Rule Them All

Posted by Trevor-Klein Let’s face it: Measuring, analyzing, and reporting the success of content marketing is hard. Not only that, but we’re all busy. In its latest report on B2B trends, the Content Marketing Institute quantified some of the greatest challenges faced by today’s content marketers, and a whopping 69% of companies cited a lack of time. We spend enough […]

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Does Google Panda 4.0 mean the days of PR newswires are numbered?

But while it will take more than an algorithm update to kill off an entire industry, it must surely be concerning for newswires that they are consistently being targeted by Google. The search engine’s algorithm updates frequently target sites with thin or duplicate content, the latter of which is inevitable as newswires syndicate their content across […]

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Link Building for Gaming Companies

Developing links for gaming companies is a lot of fun. But it’s an extremely competitive area. Here’s how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.

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PR Newswire Responds To Panda 4.0 By Taking Action Against Spammers by @mattsouthern

When Panda 4.0 was rolled out last month, press release sites were hit particularly hard. PR Newswire lost around 63% of their SEO visibility as a result of Panda 4.0, according to data from SearchMetrics. Recently, PR Newswire announced their plans to recover from the Panda 4.0 penalty by taking action against spammers. Their plans include new […]

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