Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more… Please visit Search Engine Land for the full article.
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here’s how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer.
Interactive live content is becoming an increasingly popular form of content marketing for site owners. With the ever-increasing need for brands to engage their audiences with high quality content, interactive live data to create content is becoming a weapon of choice for many brands to stand out from the crowd. But what makes live content […]
Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines, which now imply the need to invest in content: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and […]
‘Search Secure’ began on the https://www.google.com domain, eventually moving to https://encrypted.google.com in May 2010. Since October 2011, Google has encrypted all of the queries of logged-in users on the main search engine. The use of SSL in Secure Search led to the rise of organic search keywords showing up as ‘not provided’ in web analytics tools. Browsers have played […]
GraphDive Facebook We don’t need to remind you on the importance of social media analytics for marketers and businesses. But with so many social media formats, it’s becoming extremely difficult to chose the right analytics company that will effectively target your audience. And, to make matters worse, there are a constant number of startups trying […]