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Google Penguin 2.0 Spam Report Form Now Available

It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

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Seven core principles digital marketers forget

If you aren’t doing anything remarkable, don’t show up Seth Godin wrote an entire book called Purple Cow on “being remarkable”. His point was simple: unless you aren’t doing something remarkable such as launching a product that solves a problem well or a service that serves a compelling need, in a way that’s never been […]

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5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim

Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find […]

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Decoding Google's Referral String (or, how I surviVED Secure Search)

Posted by timresnik Last week, I held a Mozinar outlining a method to extract SERP vertical — called Universal Search by Google — from Google referral strings. Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. I want to post everything that I […]

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10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II) by @DholakiyaPratik

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that […]

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How to Turn Events into Link Building Opportunities

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

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