Most Recent

Getting Branded Searches Right – Whiteboard Friday

Posted by randfish Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don’t just want to send everyone through our homepages; it’s far better to send them to the page that best answers their query. In today’s Whiteboard Friday, Rand covers four steps to be […]

6
Like
Save
Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not provided” in Google Analytics now applies to Google ads. What do you think of Google’s […]

23
Like
Save
SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a… Please visit Search Engine Land for the […]

55
Like
Save
Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.

25
Like
Save
Link Building Fundamentals To Future-Proof Your Online Business

Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way… Please visit Search Engine […]

52
Like
Save
A Very Mild Case of Google Penguin?

Not every site is impacted the same way by Penguin, Google’s algorithm that targets spammy link building tactics. On Twitter, Google’s Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a “very mild case of Penguin.”

49
Like
Save