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The 2013 #MozCon Video Bundle is Live!

Posted by EricaMcGillivray The 2013 MozCon Video Bundle is finally here. Yes, finally! We apologize for the delay, but hope you’re still excited. MozCon 2013 attendees: You should’ve gotten an email with your special code for your video access, which was included with your ticket price (if you didn’t, let us know at community@moz.com). MozCon […]

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Top 20 Local Search Ranking Factors: An Illustrated Guide

Posted by MiriamEllis #localrank img { border: 1px solid #cccccc; margin:7px auto 7px auto; } First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through […]

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Strategies for Solving Your Brand Issues in SERPs by @AltafGilani

Branding and reputation are everything in the business world. Businesses work very hard to make sure their brand is perceived by their customers in a certain way. When a business comes in at #3 on SERP, with competitors coming in at the #1 and #2 spots, then adjustments must be made to correct such branding […]

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Utilizing Freebase for Keyword Research by @andrew_isidoro

Keyword research has always been vital task for digital marketers, yet our research process hasn’t really changed in the past few years. We identify new terms thorough keyword research using basic keyword tools to help sites rank well not just for main terms but also for long tail queries. The biggest problem with keyword research is that it is a […]

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Link Building At The Speed Of Natural

“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very… Please visit Search Engine Land for the full article.

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How to Track the Online ROI of Offline Advertising

Posted by GeoffKenyon While I love online marketing and often times think that is a much better marketing investment than offline marketing and advertising, offline ads are important and add value. While we are going to see budget shift significantly from offline efforts to online campaigns, there is still going to be a ton of […]

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