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Life Above and Beyond the Fold

Posted by tallen1985 For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so pixels of valuable space with all the important sections of our site we wanted our users to know about (we were particularly guilty […]

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Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein

My five highlighted trends which are marketing/digital focused 1. Multichannel Some people call this ‘omnichannel’ or ‘integrated marketing’. Whatever you call it this is a ‘megatrend’ for me that will last for years to come but will be big for 2014. Angela Ahrendts, the Burberry CEO who is moving to Apple as SVP of Retail, […]

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SEO Best Practice – Measurement and Reporting for SEO

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like […]

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SEO Beginner’s Guide: 5 Things Every Business Owner Should Know About Google by @clayadams5280

It is the most popular website in the world, drawing a billion visitors each month. More than 12 billion queries are sent through its search engine each month and there are more than 15 million websites connected to its Analytics tool. We’re talking, of course, about Google. Whether your business has a well-established web presence […]

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70+ epic SEO blog posts, stats, tips, case studies and more

Tips, tricks and how-to posts With SEO being such a rapidly changing field, it’s important to stay on top of the latest tips and tricks. These posts will help point you in that direction. Optimising search user journey to conversion for multinational SEO How to optimise your images for SEO Infinite scroll: its impact on […]

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Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday

Posted by randfish While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it’s easy for marketers to start slipping down the “Guest Posting Slope of Madness.” One of Rand’s predictions for marketing in 2014 is that Google will begin to crack […]

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