Most Recent

Accenture / Econsultancy Digital Marketing Roundtable

Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics: 1.       Digital Marketing Attribution – Digital Analytics & ROI 2.       Social Media – Managing, Marketing, Measuring, Monetizing 3.       Strategic Content Development, Curation & Marketing The objective of […]

56
Like
Save
Accenture / Econsultancy Digital Marketing

Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics: 1.       Digital Marketing Attribution – Digital Analytics & ROI 2.       Social Media – Managing, Marketing, Measuring, Monetizing 3.       Strategic Content Development, Curation & Marketing The objective of […]

48
Like
Save
Google: We’re Unlikely To Confirm Current Or Future Panda Updates

What’s that, a Panda Update you just felt? Some believe so. But Google says it is unlikely to confirm that or any future Panda Update, as it has done in the past, because of the new “gradual” rollout infrastructure it is using for Panda Update changes. Earlier this week at SMX… Please visit Search Engine […]

4
Like
Save
How to Start Building Your Author Rank: 6 Best Practices

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here’s how you can prepare for the inevitable change.

31
Like
Save
JUMP New York 2013 Presentations

Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear from those leading the way in multichannel marketing.   The event featured 5 streams: Lead, Analyze, Optimize, and two Whitepapers live. These tracks cover the big issues in making joined […]

17
Like
Save
Using human motivation to assess website optimization

While there are various website maturity and conversion rate models, a helpful way to think about website optimization is through personification. Enter Maslow’s Hierarchy of Needs, the most well known assessment of human motivation. The motivation theory suggests five separate levels of basic human needs that must be satisfied in sequential order to ultimately reach self-actualization. […]

32
Like
Save