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Content Marketing World 2013 Wrap-Up by @monsieurharper

Content Marketing World was nothing short of sensational this year. We heard from a strong variety of marketing thought leaders who dropped the hammer on content thinking, provided actionable ideas for tough, modern challenges and spoke about the future of content marketing. Before we get into the juicy stuff, let’s dish out some respect to […]

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Forget Google's Games – Make Social a Primary Traffic Source

Posted by simonpenson This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. For most business owners social is a toy. The marketing equivalent […]

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Everything You Wanted to Know about Wikipedia and Your SEO by @highervis

My college professors might have told me that Wikipedia was not a reputable source and I was not allowed to use it in my essays, but let’s be honest, it’s helpful. It’s almost always at the top of a SERP and it’s about as clear and concise as a website out there can get, so […]

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SPONSOR MESSAGE: Organic Links from Page One Power – The Link Builders You’ve Been Looking For

Page One Power is a link building firm dedicated to relevancy and transparency. Though our mission is to catapult you to the top of the SERPs, we’re more than just links. We’re real people. Our professional writers and researchers create high quality content for humans– not just… Please visit Search Engine Land for the full […]

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Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume

Posted by Ruth_Burr While far from a perfect tool (seriously skewed toward “commercial intent,” not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available. The keyword volume numbers were more trustworthy than other keyword tools, simply because they came […]

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Thin content: how to identify and fix it using Google Analytics

Here is an illustration of what thin content looks like. When I search for a two bedroom house in East Sussex, and scroll down to the one hundredth result, I begin to see results like this one where I’m directed to a page that offers absolutely no value whatsoever. So how can you find out […]

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