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Using The New Adwords Keyword Planner For Local SEO Keyword Research

Posted by Casey_Meraz This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Let’s face it. Local keywords research has never been that easy […]

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Has Google Analytics Gone Social?

It seems that everyone and everything has gone social these days, even Google analytics. In a recent announcement Google let us analytic enthusiasts know that we will soon be able to share and collaborate on Google Analytics dashboards! For those of us who own our own websites or manage our clients’ internet marketing, we know how valuable this […]

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3 Types of Business Research To Develop A Better Content Marketing Plan

“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe…Find your niche, and then go even more niche.”– Joe Pulizzi, founder Content Marketing Institute I love this quote. […]

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Early Look at Google's June 25 Algo Update

Posted by Dr-Pete If you follow our MozCast Google “weather” tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of […]

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Who Needs SEO When You Have No Competition? by @highervis

It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a great majority of SERPs because there are so many others who also want that top spot. Google wants the most relevant entries first, and in many cases there are several […]

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The New Science of Web Psychology: Interview with Nathalie Nahai

Posted by Erica McGillivray We all want to influence our customers and our clients to follow the path to conversion. But what if that path fails to draw them in? That’s where Nathalie Nahai, the web psychologist, comes into play. She helps nudge your audience toward the right path and make your goals in Google […]

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