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6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts – Whiteboard Friday

Posted by randfish This week, we announced the release of our newest tool, Fresh Web Explorer. We're so excited to give marketers incredibly recent data in a tool to keep track of their mentions and links in a scalable way. In today's Whiteboard Friday, Rand walks us through improving our marketing through fresh links and […]

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Testing: Moving Our Industry Forward

Posted by Geoff Kenyon Over the past few years, our industry has changed dramatically. We have seen some of the biggest removals of spam from the search results, and a growing number of people are starting to focus on building quality links rather than just building links. Companies are starting to really invest in content, […]

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Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year

According to Google webspam head Matt Cutts, we can expect the next Panda refresh to occur within the next few days. Speaking at the SMX conference, Cutts said that the next Panda update will take place this Friday, March 15th or by Monday, March 18th at the latest. The last Panda update rolled out on […]

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Are You More Or Less Worried About Google’s Panda Update Now?

As previously reported, Google’s Matt Cutts revealed at SMX this week that Google would be pushing a refresh to its famous (or perhaps infamous) Panda update on either Friday or Monday. As of Friday, it appears that the refresh has arrived. Have you felt the effects of the latest Panda update? Noticed any improvements in […]

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How Enhanced Campaigns May Affect Your Analytics

You’re probably sick of hearing about it, but it’s true: enhanced campaigns are going to impact your ability to structure, segment, and optimize campaigns. Whether it’s in a positive or negative way is up for debate. Regardless, I hope you have done your research and understand the transition… Please visit Search Engine Land for the […]

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Google Panda Update 25 Seems To Have Hit

There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, Google told us they are unlikely to… Please visit Search Engine Land for […]

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