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Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack

  Link building is a critical part of any search engine optimization effort, but sometimes the manual methodologies get old. The good news is, you can just trash an athlete or appeal to geek sensibility and the links will follow. If only it were that simple, right? But it is possible. Just look at what […]

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10 interesting digital marketing stats we’ve seen this week

Mobile optimisation Almost three quarters (72%) of companies are planning to increase their spending on mobile channels this year, according to the Econsultancy / IBM Tealeaf Reducing Customer Struggle report. Three-quarters of organisations surveyed say that mobile is ‘important’ (42%) or ‘critical’ (32%) to their business objectives. Just 6% of respondents don’t consider mobile important. More […]

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The Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday

Posted by randfish Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the attention of others is easier said than done. In today’s Whiteboard Friday, Rand covers four of his favorite tactics for squeezing the most link juice […]

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Tips and Tricks for Optimizing Time Sensitive Pages by @highervis

When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout time, is a great way to help keep your website solid and relevant to users searching the web. However, time sensitive content is just as important. This type of content […]

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App Store SEO: The Inbound Marketer's Guide to Mobile

Posted by iseff The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn’t included much content about mobile, the app ecosystem, and app marketing. Rand has written before […]

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New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place…. Please visit Search Engine Land for the full […]

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