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A rose by any other name: What I’ve learnt about SEO so far this year

1 Use analogies A cute tip I picked up from the Telegraph’s Julian Sambles (who spoke at SES) was to use analogies to help you get buy-in from your senior managers and/or IT department when you’re trying to get work or resource signed off. This isn’t a particularly new idea, but I thought it was […]

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11 simple link building tips for SEOs

1. Get blogging Blogging has proved to be a very successful tool for linkbuilding for many businesses, including Econsultancy, but it can be difficult to get your content shared if you don’t have a well-recognised brand. To help gain exposure and build links, Smith recommended a paid-for tool called Zemanta that recognises the main themes […]

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20 Resources To Add To Your Link Tool Arsenal Right Now

I love reading articles about which tools different people use for link buildng purposes. In trying to put together a recommended list of tools for a client who wants to do part of his own link building in-house, I realized that this might be a helpful way for someone to easily build a nice little… […]

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Social Media Outsourcing Horror Stories

I think it’s safe to say that most companies have finally become aware of how vital it is to have a well-integrated social media campaign as part of their marketing and customer support. However, the question of whether to manage the process in-house or to get outside help is still a widely debated question. While many […]

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Five cost effective SEO tools for SMEs and digital startups

Hopefully everybody here understands that no tool is going to do your SEO for you. Results demand a diverse skill set. But one of those skills sets is undoubtedly data analysis, and without a good source of data, it’s much more difficult.  Yes, you can get by on keyword research with Google’s keyword tool. You […]

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Accenture / Econsultancy Digital Marketing Roundtable

Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics: 1.       Digital Marketing Attribution – Digital Analytics & ROI 2.       Social Media – Managing, Marketing, Measuring, Monetizing 3.       Strategic Content Development, Curation & Marketing The objective of […]

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