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Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get… Please visit Search Engine Land for […]

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Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern

It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic. The post Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern appeared first on Search Engine Journal.

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What We Learned From Analyzing 1.4 Million Featured Snippets

Posted by Ghergich What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, […]

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The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz

Join SEJ ThinkTank, in partnership with Rowe Digital, for a 45-minute webinar and Q&A session to learn how to implement the most effective link building strategies. The post The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz appeared first on Search Engine Journal.

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How to build links without creating content: 5 examples

Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. The post How to build links without creating content: 5 examples appeared first on Search Engine… Please visit Search Engine Land for […]

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Simply the Best: 2016’s Top Content from the Moz Blog

Posted by FeliciaCrawford Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one […]

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