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What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

Posted by Jeremy_Gottlieb The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level […]

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Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_Gottlieb SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can probably relate to […]

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It’s Time to Stop Doing On-Page SEO Like It’s 2012

Posted by randfish Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might […]

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4 Myths About Google Panda That Are Still Doing the Rounds by @DholakiyaPratik

It’s been over 5 years since Google rolled out its first version of the Panda algorithm and there still are many myths doing the rounds. This post focuses on four such myths that are still unclear and tries to clear doubts, if any. The post 4 Myths About Google Panda That Are Still Doing the […]

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Measuring Content: You’re Doing it Wrong

Posted by MatthewBarby [Estimated read time: 10 minutes] The traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary thing we look for with news is impact, not […]

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A content manager’s practical guide to doing just enough SEO

Find and compress heavy images Google’s Mobile-Friendly Test will help you find images that are slowing down page load. Compress the originals in photo editing software (a hack job can be done with a combination of Word and Paint if necessary) and upload back into the CMS. Remember that image libraries can often slow sites […]

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