In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us […]
Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we’re […]
Posted by STMartin It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your […]
Now, let’s get straight to it. Technology is holding back half of UK retailers Retailers are still struggling to harness the power of new technology, according to the latest research from eCommera and Coleman Parkes. In a study of 200 UK retailers with revenue of over £100m, 46% of respondents said their tech stack is […]
Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the ‘SEO Visibility’ of each website, […]
It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic. The post Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern appeared first on Search Engine Journal.