It’s

It’s Time to Stop Doing On-Page SEO Like It’s 2012

Posted by randfish Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might […]

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Site speed for SEO: Why it’s about more than just loading times

Being new to SEO, I had many questions, but as this was one of the first things I was told, I thought it would be best to take a keen interest in it, and try to understand exactly how your site speed effects performance. Cue my head exploding. Yes, site speed can be a difficult […]

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Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

Posted by randfish Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader vision. Click on […]

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It’s Here! The MozCon Local 2016 Agenda

Posted by EricaMcGillivray *drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we’re pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive […]

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Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday

Posted by randfish Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and […]

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SEO is not dead, but it’s definitely frustrating

Here are some of the main reasons why I find it’s such a difficult area to deal with. The word SEO, also known as ‘search engine optimisation‘: these three words / letters used to be fairly respectable but now they look a little old and jarring. Before even getting to the negative connotations, the words […]

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