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It’s Time to Stop Doing On-Page SEO Like It’s 2012

Posted by randfish Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might […]

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What Link Building Success Really Looks Like

Posted by mark-johnstone A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working […]

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Three ways an SEO is like a financial planner and how this affects agency proposals

I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.” The quote is from Nathan Gotch and it relates to whether or not PBN’s are worth using still. The central premise is that you cannot […]

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Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday

Posted by randfish Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and […]

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Why an SEO should think more like a publisher

From stone tablets, to papyrus, to vellum, to paper, to computer screen to mobile phone to… We see that whilst technology constantly changes over time, it’s still the message that is the primary objective of publishing, the act of communication goes from one to many, from many to many. Communication that influences, persuades, angers, motivates… […]

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The SEO’s 2015 wishlist: what would you like to see happen in search?

We’ve already asked the SEO community what they think will happen in search next year, and now it’s time to reveal what search experts would like to see happen in their industry in 2015. Here’s what they came up with… Penguin integration Nick Fettiplace, SEO director at Jellyfish I’d really like to see Penguin finally […]

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